Measure your social media activity

On-line communities are like every other marketing investment, it needs to be measurable. At e-nexus we believe its vital to set relevant metrics so that the performance of your on-line communities can be measured against agreed targets. The types of measurements that you could consider adopting include:

• numbers of/ growth in members, fans or followers
• number of posts (ideas/threads)
• number of groups (networks/forums)
• comments & track-backs
• tags/ratings/rankings
• time spent on site
• quality of contributors
• number of active contributors
• referrals
• completed profiles
• ratios: member to contributor; posts to comments; completed profiles to posts
• frequency: of visits, posts, comments
• uptake to call to actions
• net promoter score (NPS)

Remember there are lots of social media opportunities out there but if you don’t have specific metrics how will you know what is working and what isn’t. Like every other marketing investment you need to know its ROI, when to invest in an activity more and when to scale it back or stop doing it all together.


9 Common Social Media Marketing Mistakes

There is tons of advice out there on delivering successful social media strategies but yet many businesses continue to make the same mistakes over and over again. We came across this really interesting infographic from entrepreneur Jason Squires that makes the point really well, detailing the nine most common mistakes. Do you agree?


Social Media Stats 2014

Did you know that Facebook has over 1.28 billion monthly active users and that 75% of engagement on Facebook posts happens in the first 5 hours?

Did you also know that 20 billion photos have been uploaded to Instagram and that 70% of Snapchat users are female? If the answer is no take a look at the infographic below from Digital Insights that highlights some of the latest social media statistics for Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, Vine, Snapchat, YouTube and blogs.


The rise of social networking

Here are some recent figures from the Office for National Statistics and Eurostat that show Britons are among the biggest users of social networks in Europe.  Half of UK adults are now using Facebook and Twitter.  The number of Britons going online has doubled since 2006 and almost half of the 33 million current UK internet users use social networks on a daily basis.


According to the most recent report, almost half of all adults in the UK – 48 per cent – used social networking sites in 2012. Around two thirds – 62 per cent – of adults aged  35 to 55 use social networks to communicate online. While 40 per cent of adults aged 45 to 54 are now using social networks regularly.

According to the current ONS report, recent growth in social networking can ‘partly be explained by increasing mobile Internet use in Great Britain.’ In 2012, just over half – 52 per cent – of all adults used a mobile device to access the internet and, of these 63 per cent accessed social networks.

In 2012, the UK was placed second out of all EU countries accessing social networks from mobile devices. Sweden topped the group this time with the highest proportion of adults – 40 per cent – using these social sites on the go. As with overall internet use, social networking on a mobile device in Europe was most popular with the younger age groups. Approximately seven out of 10 adults used mobile devices for accessing social networks in the 16 to 24 age group, while just 1 in 100 of those aged 65 and over did so.    Looking specifically at those aged 16 to 24, the UK has the joint fifth highest proportion of social networkers in the EU – at 90 per cent.

ImageThe map above shows the amount of people aged 16 to 24 using social networks on a daily basis across Europe. The dark purple shows countries where 90% of their young residents use Facebook, Twitter and MySpace.

ImageThe map above shows the proportion of 16 to 24 year olds using social networks from a mobile device across Europe. The UK has the joint fifth highest proportion of social networkers in the EU – at 90%.

Useful stats about Social Media, fundraising, and cause awareness

Here’s some useful stats for all my fundraising and cause awareness readers showing the benefits of using social media successfully. 



41% of nonprofits attribute their social media success to having developed a social media strategy – Source: Avectra



Animals, children, and health & wellness are the most shared and talked about causes on social media – Source: Waggener Edstrom



55% of those who engage with nonprofits via social media have been inspired to
take further action. – Source: Waggener Edstrom



Using Twitter during fundraising events can result in 10X more
money raised online – Source: MDG Advertising